STEWARDS OF THE LAND.....

STEWARDS OF THE LAND.....
.....A view from "down the lane" ....

Sunday, February 10, 2008

As a CattleWoman, my priority is 'myth-busting!'

As an active CattleWoman, rancher's wife, teacher, and writer, I know the anti-beef campaign in this country is real and being waged in earnest, and it's not based on truth. Therefore, education has to be number one for cattle people like us, esp. in regions where people are so removed from the source of their food. Do people REALLY believe some of this stuff? YES. So, it's naive of us, as ranchers and producers, to think that consumers will not listen to this ridiculous rant.

Unfortunately, we've seen the pendulum swinging against us before. We thought with the upswing in beef restaurants, etc., that maybe the 'fight' was won, but I don't think agriculturalists will ever be done educating the public. It's an image that we want to combat, too, so that consumers and public alike have an accurate picture of us.....

The good news is that most consumers simply want the truth and they want enough information that they can make informed decisions!

One of my recent decisions, personally, has been to find ways to share the truth -- without being overbearing. In order to win hearts and minds, we have to SHARE what we know, not beat people up over it (even if that's what we'd LIKE to do sometimes !).....letters to the editor, blogs, responses to articles that are not based on sound information....these are things any farmer or rancher can do. Also, getting involved in good, sound programs, like Ag in the Classroom, and others that promote health, etc., are also ways to help educate. There are enough scientists and nutritionists who have no bias and are therefore interested in the increased GOOD NEWS about beef, that we need to draw them out of the closets, too.

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